These are the two most popular digital advertising companies that Google owns. Most people don’t know about them and think that these both companies are the same but that is not true. These are two different entities with many similarities and some differences. 

Here we will explain to you the difference between these two digital advertising companies, so you can decide which one is better for you. 

What is Google AdX?

If we define Google Adx, it is a marketplace where you can buy and sell the advertising space in real-time. The old name of this company is the DoubleClick ad exchange which was founded in 1996, but then after 12 years, this company was bought by Google in 2008.

This marketplace makes the advertising process efficient and easy for the publishers and the advertisers. Furthermore, in this advertising method, the price is set in real-time, so it is very beneficial for the sellers to make more money. 

In this method, they have complete control over which publisher can advertise on their website. But, of course, the same goes for the buyers, so they can also advertise on more websites and control which website they want to show their ads. 

So, we can say that in Google Adx, there is a more controlled environment for the buyers and sellers, and they can earn more profit from it. 

How to Use Google AdX (Ad Exchange)?

You might have some inventory, and after doing research, you want to publish it with the Google exchange, but you don’t know how to get started. Don’t worry; we are here to help you. Using Google AdX can be a bit difficult compared to Google Adsense, which is not for everyone. 

This advertisement company of Google is for some large publishers, but on the other hand, Google is Adsense and for literally everyone. When you start using this Google adX, you can access some advanced advertising features. 

You can also set the floor prices and contact many buyers and different types of auctions to set the prices in real-time. 

What is Google Adsense?

AdSense was launched by Google back in 2003; at that time, they launched it as the internal product of Google. It selects some sites of the people that then display the publisher’s ads, and in return, the site owners have to get their money against every click of their users.

AdSense is the company that is responsible for publishing the ads on different sites that have traffic. It receives the ads from the other Google product, which is called Google Adwords, and this product is especially for the people that want to advertise their businesses. 

Nowadays, this is the best way to advertise your business, especially if it has an online presence. Google AdSense is very popular among digital marketers, and it is straightforward to use as well as compared to Google AdX. 

Why use Google Adsense?

If you are a digital creator, you have to earn money from your site so, here comes the Google AdSense that helps you make money from your site. First, Google AdSense gives you the ads according to your visitors and content, and then you have to publish that content on the site. 

If someone clicks the advertisement banner, you earn a commission. This is how simple this thing is; if you have a website with genuine content, AdSense is the best way to go for you.

But if you have a website that has plagiarised content or content that Google does not like, you are most probably not going to get the approval to show the ads. 

Difference between Google Adsense & Google AdX?

Google AdX

  • It is an advertising platform that offers real-time bidding on ad spaces to ad networks, and there are many companies included in it, like AdSense. 
  • If you are using this ad exchange, you have access to the larger inventory, and you can explore Google AdSense and some other markets.
  • It gives more control to the publishers.
  • This is highly competitive, and that’s why the revenue per ad is also very high.


Google Adsense

  • Google AdSense makes monetization for publishers very easy. 
  • In AdSense, the revenue is not that lucrative for the advertisers as compared to Google Adx.
  • In Google AdSense, everything is controlled by Google, and nothing is in your control.
  • Many people are working smartly with Google AdSense, earning as good revenue as the publishers. 

What is the double click for publishers?

The double click publishers is also a product by Google, and this tool is beneficial for the publishers. This tool allows publishers to manage their ads more efficiently and increase their sales. With this double-click publisher, the ads can be displayed and distributed on different platforms like websites, mobiles apps, and games. 

What is the Purpose of Google AdX?

The main purpose of Google Adx and some other products of Google is the connection of the publishers and advertisers. In Google Adx, the advertiser has full control because of real-time bidding and other advanced features like access to other marketplaces like AdSense. But the real reason remains the same: to connect the publisher and the advertiser directly.

Which AdX reseller is beneficial for the publishers?

Google is the most popular advertising platform in the digital world, and if we see the data, it is responsible for more than 50% of the revenue generated. So, if you are working with Adx, then the reseller would be very beneficial for you because it can increase your income.

If you are looking for an Adx reseller, then there are many Google and third-party certified sellers that can seriously help you to grow your business, so do some research and go for the authorized resellers to work efficiently.

How to remove Ads limit issues in Adsense?

First, we need to know why Google puts ad limits on your website so, the first reason, according to Google, is because of the bad traffic. Sometimes the Google crawlers analyze the wrong traffic source of your website, which can also harm the reputation of Google so, they serve ad limits on your website. 

If you want to lift the ad limits, the simple way is what Google tells you: to do the work properly. Write the original content and let the people visit your website naturally. Google will automatically lift the ad limits from the website when you do it because its crawlers are always crawling the sites.


Q: Is AdX better than AdSense?

Ans: A publisher using AdX keeps a greater share of revenue compared with one using AdSense. But if you have a small or medium-sized business, you have to go with AdSense because it is a more suitable option. Also, advertisers who have considerable experience in tech and advertising are better suited for AdX.

Q: How do I get Google AdX?

Ans: Not everyone can have access to the Google adx account, and there are some things that you need to qualify for the Google Adx account. The items are mentioned below. 

  • Your site must have at least five million views per month
  • The content on your site should be according to Google guidelines.
  • Your ads. Txt file should be updated with details of inventory buyers.

These are some things that are a must for a Google Adx account.

Q: Is Google AdX an SSP?

Ans: It was the world’s best SSP in 2018 for the publishers, which is a great thing, and this exchange is owned and operated by Google. In addition, publishers can access the largest global inventory exchange AdX, which outperforms the competition.

Q: What is Google Ad Manager 360?

Ans: Organize and deliver ads through the web and on mobile devices, including apps with Google Ad Manager 360. It uses both DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) resources to provide services sold by both the buy-side and sell-side.

Q: Is Google AdSense the same as Google Ads?

Ans: No, the Google AdSense and the Google ads are not the same. Publishers use Google Adsense, while advertisers use Google Ads. If you want your product or service advertised on websites or apps to grow your business, Google Ads is for you. Our network of publisher websites displays your ads next to Google search results.

Q: Are Google ads worth the money?

Ans: Yes, the Google ads are worth the money. Ads on Google are worth it since they offer businesses of all sizes the chance to reach an extremely targeted audience at a very reasonable price. In addition, your bids can be started, stopped, paused, or even adjusted at any time.

Q: Why are Google ads so expensive?

Ans: A mistake in timing is partially to blame for your expensive Google ads. Go to the time reports tab and evaluate the times of day that do not yield. 

These strategies bring great results but cost more money than you can afford. You will still reach your target market using this method.

Q: How long does it take for Google Ads to start working?

Ans: Typically, Google reviews your account and approves it within 24-48 hours of activating it. It takes Google 7 days before gathering vital information about your business after you receive approval.


This is the difference between the Google AdX and the Google AdSense that you read above. If we see the difference, it is clear that Google Adx is the most suitable for the publishers because it gives them access to extensive inventories and other marketplaces. 

If you are a publisher and want to explore Adx, then you can contact us. We are the authorized partner of Google Adx so, work with us and explore this world efficiently.

Monetize Your App and Website Traffic with Us.

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